General info

Brett Howlett has led creative teams in large and small agencies, with clients to match, from analogue to digital, and from Australia to New York. He has held the business cards of Graphic Designer, Art Director, Writer, Creative Director, Team Facilitator, and most recently Entrepreneur: putting his money-where-his-mouth-is and developing his own line of sleep health products via startup, You Are What You Sleep. A role he believes has made him a better, more knowledgable and empathetic partner to his clients.

Brett has won creative awards around the world, but is most proud of his effectiveness awards for major clients like Sony, Vodafone and British Airways. Such experience has enabled Brett to bring a unique perspective to boardroom tables everywhere. In particular, the ability to bring together customer-centric data and strategy with big brand creativity, in order to achieve more dynamic ways of getting from brand to market. And from market to success.

Specialties:
• Brand Development
• Campaign strategy
• Stakeholder Research & Workshop facilitation
• Creative Development
• Writing & Presentations
• Team Leadership & Executive management
• Creative solutions execution and production

Capabilities include:
• Transforming ideas into meaningful, measurable actions
• Strategic assessment & planning
• Traditional, digital & innovative marketing.
• Customer relationship building
• Training and ideation workshops
• Public speaking
• Non-Profit communications & fundraising
• Logo & brand graphics development
• New product ideation & development


office

Brett Howlett. Creategist.

  • Executive Creative Director
    Santa Barbara, New York, Sydney.
    Feb 2016 - Present
    Orange Identity

    Research, Ideation Workshops, Creative Strategy, Creative development, Content Production.

    Clients include: Morton Capital, Balance Financial Management, Rolfing Institute of Structural Integration, Bona Fide Craft Draft Brewing Co., Renaud's Bakery and Bistro, The Whale Sanctuary Project.

  • Executive Creative Director
    Sydney, Australia
    Oct 2013 - Dec 2015
    Hatch Solutions

    Ideation workshops, Creative Strategy, Product development and testing, Concepts and execution.

    Clients include: National Basketball League, Disability Sports Australia, Melbourne Fire Brigade, Shake It Up Foundation for Parkinson's Disease Research (partnered with Michael J. Fox Foundation), Charlotte Smith Collection.

  • Executive Creative Director
    Sydney, Australia
    Sep 2011 - May 2013
    Ogilvy

    Executive Creative Director across three disciplines: Ogilvy Advertising, Ogilvy Digital (DT) and Ogilvy One. Skills involved: people management, initiating best practice processes, new business lead, strategic & creative leadership, creative excellence lead, employee reviews.

    Clients include: Vodafone, Coke (including Powerade brands), KFC, International Hotels Group, Philips, GIO Insurance, Transport for NSW, Nestle', Qantas Airlines and St.George Bank.

  • Creative Partner
    New York, NY
    Feb 2009 - Aug 2011
    archibald ingall stretton...

    A Startup New York office of UK digital company. Skills involved: new business pitching and pipeline, creative leadership, creative execution, company brand development.

    Clients/Brands included: Distillery Serralles, AXA Insurance Group, UnDo, The Gerber Group, Dannon, The Economist.

  • Executive Creative Director
    New York, NY
    2004 - 2008
    M&C Saatchi

    New business pitching and lead creation, creative best practices, process implementation, client creative lead, liason and co-ordination with international offices.

    Clients included: British Airways, Royal Bank of Scotland, Travelex, The Financial Times, PODS, AIG Financial Products.

  • Group Creative Director
    New York, NY
    2000 - 2004
    Bozell/Deutsch

    Ran large teams across Mainstream marketing, Design and Collateral.

    Clients included: Verizon Wireless, Bank of America (Consumer and Private banking).

  • Creative Director
    Sydney, NSW
    Foster Nunn Loveder

    Writer, Art Director, Creative lead.

    Clients included: Volkswagen, Audi, Blackmores, Sony (consumer and B-to-B), Sydney Morning Herald, Financial Review, Australian Stock Exchange, Taronga Zoo, Heineken, French Tourist Bureau, Seiko.

Education

  • Bachelor of Arts
    Melbourne, Australia
    Feb 1990 - Nov 1993
    Monash University

Awards


  • Everything from AWARD awards, MADC and Caxtons to One Show, Mobius, Obies, London International and Cannes. I have also had work published in Graphis Annual, Graphis Design, and Communication Arts. (For more detail, lets chat.)